Hi, my name is

Yans.

I build scalable systems for eCommerce

Head of Technology and System Integrator specializing in automation, data workflows, and high-performance eCommerce infrastructure. I design tools, integrations, and dashboards that streamline operations and power business growth.

About Me

I’m Yans Auliyansyah — a technology leader, web developer, and system integrator passionate about building scalable solutions and improving business performance.

As Head of Technology at FWR Brands, I oversee technology strategy, manage complex eCommerce operations, and lead automation and integration projects that connect platforms, suppliers, and customers seamlessly. My work blends technical expertise with a deep understanding of business processes, ensuring technology drives measurable results.

I thrive on solving operational challenges, optimizing workflows, and designing systems that work as hard as the people who use them. My leadership style is situational—adapting to the needs of the moment—and often transitions into transformational leadership to inspire innovation and long-term growth.

Always learning, I continuously expand my skills in AI, data analytics, and digital marketing, applying new tools and methods to deliver better, faster, and smarter solutions.

Outside of work, I enjoy minimalist design, data visualization, and exploring ways to make technology both beautiful and functional.

Experience

Head of Technology - FWR Brands
Apr 2018 – Present

Head of Technology – FWR Brands (Nov 2019 – Present)

  • Lead all technology operations for CaravanRVCamping & MyGenerator brands.
  • Oversee eCommerce systems, automation, integrations, and data workflows.
  • Manage infrastructure across Maropost, Airtable, Findify, AfterShip, DotDigital, APIs.
  • Build and maintain internal tools, dashboards, automation pipelines, data sync processes.
  • Lead the tech team, support directors, and drive operational and system improvements.

Product Manager / Webmaster / CRO Specialist – My Generator (Apr 2018 – Nov 2019)

  • Managed product data, pricing, catalogue structure, supplier feeds.
  • Oversaw website UX, conversion optimization, and web analytics.
  • Designed automation workflows for operations.
  • Led SEO improvements, merchandising workflows, and CRO experiments.
Development Manager - Supercell Media
Jan 2014 – Apr 2018
  • Led the development team delivering eCommerce and online business systems.
  • Managed project roadmaps, R&D, and hiring.
  • Built web apps, e-Learning sites, marketing tools, and automation solutions.
  • Oversaw technical operations and workflow optimization.
Operations Manager / Web Developer - Cheap Sheds Pty Ltd
May 2011 – Jan 2014

Operations Manager – Design & Development Team (Sep 2012 – Jan 2014)

  • Led the design & development team.
  • Managed site improvements, product content, and system enhancements.
  • Coordinated development tasks and ensured timely delivery.

Web Developer & Project Manager (May 2011 – Sep 2012)

  • Built websites, mobile apps, and internal tools.
  • Managed servers, hosting, and databases.
  • Led development projects and handled R&D tasks.

Web Developer – Web Connection (May 2011 – Jul 2011)

  • Developed multiple websites and maintained early-stage company projects.
  • Provided technical support for the development team.
  • Managing SEO - Link Building.

Education

2013 - 2015
Master of Business Administration
University of California, Berkeley
GPA: 3.8 out of 5.0

Extracurricular Activities

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2009 - 2013
Bachelor of Science in Computer Science
Massachusetts Institute of Technology
GPA: 3.9 out of 5.0

I Publiced two papers in the ACM SIGCHI Conference on Artificial Intelligence.

Extracurricular Activities

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Projects

Hugo Profile
Hugo Bootstrap Javascript
Hugo Profile
A highly customizable and mobile first Hugo template for personal portfolio and blog.
Image Converter
Django Bootstrap
Image Converter
A web app to convert image to pdf, png to jpg, png to jpg and png to webp without database using django.
Hugo Profile V2
Hugo Bootstrap Javascript
Hugo Profile V2
A clean and simple Hugo template for personal portfolio and blog.

Achievements

Facebook Hackathon Winner
Developed a product using Artificial Intelligence.
Microsoft Imagine Runner
We are developed a product which can help others.

Get in Touch

My inbox is always open. Whether you have a question or just want to say hi, I’ll try my best to get back to you!